Are You Hungry… for More Profits?
Three crucial steps to satisfy your appetite for business
By Luisa Rasiej, Customer Satisfaction Consultant
So you roll up your sleeves in order to hustle… and then you freeze and get blocked. It’s not that you are afraid of hard work, but you get overwhelmed about where to start and all there is to do. What if you could start with 3 simple foundational steps to get you on track and then keep you on track?
“What are you cooking?” Set tangible goals
Start by answering the question: “what do I want and where am I going?” Be clear and extremely specific about your goals. For example, stating that you want to “grow my travel business or increase my profits” are wonderful ideas but are too general — after all, adding just one more client would achieve that, but is that really all you would want? Take some time to get as detailed as you can be; a measurable goal is the foundation for hitting your target. For example, how many additional travelers or visitors do you want to attract? Into what amount of profit will these clients translate? What area of your travel business are your focusing on over the next 6 to 12 months? Would you like 10% more repeat business travelers year after year? The more detailed you can be, the easier it will be to tailor your action steps. This is the “what” of your growth and an opportunity to engage your creative vision and “see” your success.
“How are you cooking?” A plan to achieve your goals
Only after you have created your “what” it’s time to move to the “how.” Looking at your goals it’s time to start planning the structure for how to achieve them. Break down your income goals by quarter and even by month. Now do the math and get to know the numbers for your business. For example, if you want to increase your profit specifically by booking more rooms in February or increasing the number of dinners you serve on Monday nights, you need to know your average income for those individual rooms or dinners. Now you can precisely calculate how many suites or tables you need to fill. Then you brainstorm what type of activities may create a buzz and attract the additional travelers. You are creating the plan that will support you in achieving your goals.
“Follow your recipe.” Take action
So far you have created your blueprint for growth and it’s time to move from ideas on paper to the real world. Implementation is key in order to use your plans and create increased business and more profit. During this step it’s crucial that you keep yourself and your staff accountable. Create specific tasks with deadlines and then delegate. Of course there will be things that only you can get done. However, your team members are an integral part of your business and getting to know their strengths and leading them will help you reach your goals faster.
Bonus Tip: Savor the meal
Growing your business in the tourism industry means being of greater service to a larger number of travelers. You are guaranteed to encounter challenging moments and that is when you need to keep a positive attitude. If you have followed the foundational steps outlined above you have a good plan. How you think, as you implement, is an additional key factor in your success. Keep your doubts in check, get support and keep moving. Henry Ford of Ford Motor Company said it best: “Whether you think you can, or you think you can’t — you’re right.”
© 2016 Luisa Rasiej