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Bringing the best of Italy to market

Specialization

Separate Yourself from the Pack: 3 Reasons Your Tourism Business Will Suffer If You Don’t

Posted on: January 8th, 2016 by Laura Massoni No Comments

by John Rasiej, Business Coach and Messaging Specialist   “I can’t hear you!”: the pitfalls of relying on a message of ‘high quality, great customer service or the lowest price’ If your message aimed to attract new clients is all about “high quality, great customer service or offering the lowest price” you will get lost… Read More »


Why Specialized Travel Professionals Can Be Worth Their Weight in Gold

Posted on: November 10th, 2015 by Laura Massoni 2 Comments

by John Rasiej, Business Coach and Consultant   Specialized travel expertise matters. When people think of travel agents, often they consider the factors of convenience in making plans and perhaps finding better deals on some of the excursions and hotels they hope to visit. But finding a great travel expert who specializes in the locations… Read More »